Jena Khabazeh - - KELLER WILLIAMS REALTY / Merrimack Valley | Westford,Chelmsford,Concord, Carlisle


Two of the most important ingredients in a successful house-marketing campaign are competitive pricing and making a great first impression on prospective buyers. Although your real estate agent can assist in achieving both of those goals, keeping your home in "show ready" condition will be up to you and your family.

When your home is actively being shown, the process is not unlike a job interview. The main similarity is that you don't get a second chance to make a good first impression. Potential buyers have a mindset that's similar to that of a hiring manager: They are intensely focused on making the right decision. Since the last thing they want to do is make the wrong choice (or a less-than-optimal choice) it's up to you -- the home seller-- to present your home in its best possible light.

Other than keeping your home squeaky clean and your lawn looking as manicured as possible, it's also to your benefit to reduce clutter. A house that's filled with clutter will definitely send the wrong message to prospective buyers searching for their next home. Clutter takes many forms, so it often requires a concerted effort to identify and remedy it. Here are a few key areas to focus on:

Furniture clutter: Having too much furniture in a room or entryway can give visitors the impression that your home is cramped, too small, or disorganized. If you've had a tendency to add furniture to your home, over time -- without putting some pieces in storage -- then you may have inadvertently created a cluttered "look and feel" to your living space

Surface clutter: Have you ever noticed how things that belong in drawers, cabinets, and recycling bins often end up on tables, counter tops, and bookshelves? If that's taking place in your home, rest assured you're not alone! However, if you're preparing to put your home on the market, you'll make a much better impression on potential buyers if you remove as much surface clutter as possible.

Storage-area clutter: Although there's a lot of truth to the saying "Out of sight, out of mind," that usually doesn't apply to preparing your home for the real estate market! Serious house hunters are pretty thorough, and are generally going to glance in closets, basements, attics, and garages. So if you simply move your clutter to another part of the house, it will still be noticed! Granted, your clutter will be less prominent in storage areas, but it will still have a detracting effect on the overall impression your home makes. The solution involves a combination of strategies, including selling or donating unwanted belongings. In some cases, you might even consider renting a dumpster or calling a reasonably priced junk-hauling service to get rid of things you don't want and can't donate, sell, or give away.

It's not always easy to be objective when staging your home or evaluating its marketability, so an experienced real estate agent can provide you with invaluable guidance, advice, negotiating help, and marketing assistance


Selling a house sometimes can be complicated. But if you understand the home selling journey, you may be better equipped than other sellers to avoid potential pitfalls.

Now, let's take a look at three tips to help you simplify the home selling journey.

1. Analyze the Local Housing Market

The age and condition of your home may have far-flung effects on how much a buyer is willing to pay to acquire your residence. At the same time, the local real estate sector can have major ramifications on your property selling experience.

A home seller who analyzes the local housing market can identify real estate patterns and trends. Then, this seller can use housing market data to establish a competitive initial asking price for his or her residence – something that may lead to a quick, seamless home selling experience.

Don't forget to review the prices of recently sold houses in your city or town too. By doing so, you can see how your home compares to these residences and price your house accordingly.

2. Assess Your Home

If you've maintained your home over the years, you may be in a good position to maximize your house sale earnings. On the other hand, if your home requires repairs, there may be no time like the present to complete property improvements.

Oftentimes, it is beneficial to conduct a home inspection and appraisal prior to listing a residence. During a home inspection, a property expert will examine your residence and offer insights into any underlying property issues. Meanwhile, during an appraisal, a property expert will craft a property valuation based on your residence and various housing market factors.

3. Hire a Real Estate Agent

If you're unsure about how to navigate the home selling process, you may want to hire a real estate agent. That way, you'll have a home selling expert at your side to help you identify and eliminate assorted property selling hurdles.

A real estate agent understands what it takes to sell a home, regardless of the current housing market's conditions. He or she first will meet with you and help you create a property selling strategy. Next, a real estate agent will set up home showings and open house events to promote your residence to prospective buyers. And if you receive an offer to purchase your house, a real estate agent will provide recommendations and suggestions about how to proceed with this proposal.

In addition, a real estate agent will go above and beyond the call of duty to ensure you can get the best price for your house. He or she is ready to negotiate with a buyer's agent on your behalf, and as a result, can help you optimize your home sale earnings.

When it comes to selling a home, complications may arise. Fortunately, the aforementioned tips can help you streamline the home selling process and ensure you can enjoy a fast, profitable property selling experience.


If you plan to list your home, you may want to consider the buyer's perspective. That way, you can determine what differentiates your residence from others and promote your house to potential buyers accordingly.

Now, let's take a look at three tips to help you evaluate the buyer's perspective.

1. Assess Your House's Strengths and Weaknesses

Your home may be a wonderful option for many property buyers – you just need to be able to accentuate the key features of your residence to the right groups of prospective buyers.

Oftentimes, it helps to conduct a home inspection prior to listing a residence. A home inspection enables you to gain comprehensive insights into your house's strengths and weaknesses. Then, you can take the necessary steps to transform your home's weaknesses into strengths.

2. Consider Your Home's Location

Location plays an important role in a buyer's decision to purchase a house. Therefore, you need to think about where your home is located so you can price your residence competitively.

For example, a home in a small town may prove to be more affordable than a comparable residence in a big city. At the same time, a big city house likely provides convenient access to a broad range of notable landmarks and attractions.

You may want to check out the prices of comparable houses in your city or town too. With this housing market data in hand, you can boost the likelihood of setting a competitive initial asking price for your residence.

3. Craft an Engaging House Listing

A home listing offers a great opportunity to connect with a buyer. And if a buyer likes a house after reading a listing, he or she may be more inclined than ever before to set up a house showing.

Think about why a buyer may choose your house over others when you craft your home listing. By doing so, you may be able to find ways to help your home listing stand out to prospective buyers.

Furthermore, you should review your home listing closely before it is published. Because if your home listing is filled with grammatical errors or inaccuracies, buyers may shy away from your house.

As you look for ways to promote your residence to the right groups of buyers, you may want to hire a real estate agent as well. In fact, if you have a real estate agent at your side, you can receive plenty of support as you navigate the property selling journey.

A real estate agent will help you list your residence, set a competitive initial asking price for it and set up home showings and open house events. Plus, if you ever have concerns or questions during the property selling journey, you can receive expert responses from your real estate agent.

Ready to add your house to the real estate market? Use the aforementioned tips, and you can consider the buyer's perspective and increase your chances of enjoying a quick, profitable house selling experience.


If you intend to list your residence in the near future, you might believe your house is worth more than you originally paid for it. However, there are many factors that impact a house's value, and these factors include:

1. The Current State of the Real Estate Market

The housing market can vary from city to city, town to town and state to state. So it's generally a good idea to analyze the local real estate climate. You then can use housing market data to determine whether the current real estate climate favors buyers or sellers.

In a buyer's market, there is typically an abundance of quality houses. Meanwhile, a seller likely will need to dedicate time and resources to differentiate his or her home from the competition in a buyer's market. A seller will also want to hire a real estate agent who can help them navigate the challenges of listing a residence in a buyer's market.

Comparatively, in a seller's market, a seller has a golden opportunity to maximize their house sale earnings. In this market, there is usually a shortage of first-rate houses, and homes may sell shortly after they become available. If the market is currently favoring sellers, you may be better equipped than ever before to enjoy a seamless house selling experience.

2. Your Home's Condition

Over the years, you may have committed substantial time and resources to upgrade your residence both inside and out. As such, if you list your home now, your residence may be worth more than you initially paid for it.

On the other hand, if your home has its fair share of problems, these issues may negatively affect its value. But if you upgrade your house before you list it, you could improve your house's value accordingly.

Of course, a home appraisal may help you verify the current value of your residence based on its condition, the housing market, and other factors. During a house appraisal, a property expert will analyze your residence both inside and out. They will provide you with an appraisal report that can help you determine how to price your house.

3. The Economy

Economic fluctuations are common across the United States, and the present state of the national economy may have far-flung effects on your house's value.

For example, a thriving economy may lead people to pursue their dreams of owning a house. In this economy, a seller who lists a top-notch house could reap the benefits of a fast, profitable home selling experience.

Conversely, in a fledgling economy, the number of home sellers may exceed the number of homebuyers. In this scenario, sellers will need to work diligently to promote their residences to the right groups of potential buyers and price their residences competitively.

Consider these factors as you get set to list your home. By doing so, you can analyze your home's value and explore ways to boost the likelihood of getting the best price for your residence.


If you plan to sell your home, it often is a good idea to learn about property showings. That way, you can prepare for showings and boost the likelihood of a fast, profitable property selling experience.

Now, let's take a look at three things that sellers need to know about home showings.

1. A showing may make or break the house selling journey.

As a house seller, you only get one chance to make a positive first impression on a potential buyer. And if your home fails to impress a buyer, this individual is likely to move on to other residences.

By taking care of your home, you can make it easy for a buyer to fall in love with your residence during a showing. In fact, completing home maintenance tasks can make a world of difference in the eyes of property buyers.

Mowing the front lawn and trimming the hedges can help you bolster your residence's curb appeal. Meanwhile, removing clutter, vacuuming the rugs and scrubbing the floors enables you to improve your home's interior. And if you perform these home maintenance tasks prior to a showing, you can help a buyer envision what life may be like if he or she purchases your residence.

2. Even an unsuccessful home showing provides a valuable learning opportunity.

If a home showing fails to result in an offer to purchase your home, there is no need to worry. A home seller should view each showing as a learning opportunity and use it to find ways to upgrade his or her residence.

Remember, there is always room for improvement, especially when it comes to differentiating your house in a competitive real estate market. And if you take a buyer's feedback after a showing to heart, you can use this feedback to explore innovative ways to improve the look and feel of your home.

3. A home seller should strive to be flexible with property showing requests.

Ultimately, a seller may receive home showing requests on short notice. And in these instances, it helps to accommodate buyers' requests.

If a seller is willing to temporarily vacate his or her house to accommodate a last-minute showing request, this individual can make it simple for buyers to view the residence without delay. As a result, this seller can show his or her house to many potential buyers to speed up the property selling cycle.

As you get ready to show your residence to buyers, it usually helps to hire a real estate agent. This housing market professional can teach you everything you need to know about the house selling journey and ensure you are fully prepared for any challenges that may come your way. Best of all, a real estate agent will do everything possible to help you promote your residence to dozens of prospective buyers so you can maximize your home sale earnings.

Hire a real estate agent today, and you can start showing your residence to potential buyers.




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