Jena Khabazeh - - KELLER WILLIAMS REALTY / Merrimack Valley | Westford,Chelmsford,Concord, Carlisle


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You love your home, but you want to make a change. In many cases, you’ll work with a real estate agent who can help you to market your home professionally to your ideal home buyer. Yet, for some properties, having a very specific target buyer in mind can work well.

If you live in an area that’s ideal for retirement, for example, why not target the second home buyer’s market? These are individuals with a sizable amount of money to make purchases on their second home. They may be looking for a winter home, perhaps in someplace warm. Others are seeking a home that’s smaller but perhaps located close to the amenities they like. How can you market to these buyers if your home fits their needs?

Define What’s Fantastic About Your Home

A good place to start is by working with your real estate agent to carefully detail the features of your home that help it to really stand out to the second home buyer. Here are some ideas to get started.

  • Are you close to desirable areas? Many don’t want to buy a home in a tourism-driven area directly but being nearby can be attractive.
  • What’s within walking distance of your home? Are there parks, shops, coffee shops, or restaurants? Is there a Main Street area that’s perfect for an evening stroll?
  • What features does the home offer to help people relax, unwind, and love being at home? A backyard that’s expansive with features, like a pond or a garden, may be an attractive option for some people. For others, easy-maintenance and upkeep are better.

Outline what makes your home special specifically to those who are buying a second home by focusing on the benefit to the buyer. Always be clear and accurate. There is no place for any misconceptions here.

Show the Value of the Property Clearly

Many people buying a second home plan to use it in various ways. For example, some want a weekend getaway, a place they can go to every weekend to relax. In this case, they likely want an area that’s enjoyable in some way. They will pay more for homes near the lake or in a walkable community.

Others want a second income from their property. In this case, homes located in the heart of a tourism district are attractive. It’s also a good idea to point out any property management services nearby that may help them to easily manage these properties. These home buyers are also looking for on-site features that attract travelers, such as pools, numerous bedrooms, a full kitchen and a spacious backyard.

Those retiring want smaller homes in beautiful areas. They want to be around others who share the same interests but also want a home that’s far easier to manage.

As you work with your agent, determine what features and specs about your home can make the property desirable to those who are retiring or buying a getaway home. Marketing like this attracts the buyer you know can fit right into your home.


A home selling checklist is a must-have, regardless of whether you intend to list a single-family residence or a mansion. If you craft a home selling checklist today, you can prepare for the property selling journey. And as a result, you could boost the likelihood of enjoying a fast, profitable home selling experience.

Now, let's take a look at three factors to consider as you create a home selling checklist.

1. Your Home Selling Timeline

Think about how quickly you need to sell your house. Once you have a home selling timeline in place, you then can determine the steps you will need to take to achieve the best possible results.

Strive to maximize the time and resources at your disposal throughout the home selling journey. If you understand how much time is available, you can establish priorities and map out your time accordingly. As such, you may be better equipped than ever before to sell your home without delay.

2. Your Home's Condition

Ultimately, your home's condition will play a major role in your home selling experience. If you focus on upgrading your house's interior and exterior, you could make your residence an attractive option for buyers.

To improve your house's exterior, you should mow the lawn and perform other lawn care tasks. Complete these tasks regularly to ensure your house will dazzle buyers any time they walk or drive by it.

In addition, remove clutter from inside your house. This will allow you to showcase the full size of your residence to buyers. It will also make it simple for buyers to envision what life may be like if they purchase your home.

3. Your Initial Home Asking Price

How you price your residence may have far-flung effects on your house selling experience. If the initial asking price of your home is too high based on its condition and the current state of the real estate market, your residence may linger on the housing market for many weeks or months.

To price your house competitively, it may be beneficial to conduct a home appraisal. This allows you to receive a home valuation that you can use to determine the optimal initial asking price for your house.

Furthermore, take a look at the available houses in your city or town that are comparable to your residence. With this housing market data in hand, you can see how your residence stacks up against the competition and price it appropriately.

For those who need assistance as they put together a house selling checklist, think about hiring a real estate agent, too. This housing market professional can teach you everything you need to know about selling a home. Best of all, a real estate agent can offer insights to help you make informed home selling decisions.

Ready to list your house? Create a home selling checklist, and you can move closer to achieving your house selling goals.


A successful home selling journey allows a property seller to quickly and effortlessly generate interest in his or her residence and finalize a house sale. For those who want to enjoy a successful home selling journey, it is vital to prepare as much as possible.

Completing a successful home selling journey may prove to be difficult. If you fail to plan ahead, you may encounter problems that slow down or stop the home selling cycle. Fortunately, there are lots of things that you can do to put yourself in the best position to succeed when you sell your home.

Now, let's take a look at three tips to help you achieve your desired results when you sell your house.

1. Upgrade Your Home's Curb Appeal

Your home may only get a single chance to make a positive first impression on a buyer. However, if you devote time and energy to upgrade your house's curb appeal, you can boost the likelihood that your residence will hit the mark with prospective buyers.

Mow the lawn, trim the hedges and perform other lawn improvement tasks to differentiate your house from the competition. Also, you should repair or replace any damaged home siding.

2. Establish an Aggressive Initial Asking Price for Your Home

How you price your home may dictate your house selling journey. If you establish an aggressive initial asking price for your residence, you may find that buyers are drawn to your house as soon as it becomes available.

Oftentimes, it helps to conduct an appraisal prior to listing a house. A home appraisal enables you to receive a property valuation that may help you determine how to price your house.

You may want to perform a home inspection as well. With an inspection report in hand, you can prioritize home repairs and upgrades and ensure your house stands out to buyers.

3. Work with a Real Estate Agent

If you want expert support as you navigate the home selling journey, you should hire a real estate agent. In fact, a real estate agent goes above and beyond the call of duty to guarantee house sellers can achieve their desired results.

A real estate agent will help you add your home to the local real estate market, share information about your house with buyers and much more. Furthermore, if you receive an offer to purchase your home, a real estate agent will help you analyze this proposal from all angles. And if you decide to accept an offer to purchase your residence, a real estate agent will make it simple for you to finalize your home sale.

In addition, a real estate agent is ready to respond to your house selling concerns and questions. He or she will provide you with comprehensive guidance throughout the home selling journey, and by doing so, help you enjoy a successful house selling experience.

Ready to list your home? Use the aforementioned tips, and you can streamline the house selling journey.


Selling a house should be a fast, simple process. Unfortunately, potential pitfalls may arise that make it tough to achieve the best-possible home selling results.

Lucky for you, we're here to help you prepare for the home selling journey.

Now, let's look at three steps that every home seller should take before listing a house.

1. Evaluate the Real Estate Market

The housing market fluctuates week to week. Thus, a real estate market that favors sellers one week may favor buyers the following week, or vice-versa.

A home seller should examine real estate market data closely. By doing so, this seller can analyze housing market patterns and trends and plan accordingly.

Take a look at the prices of recently sold houses in your city or town. This housing market information will allow you to see how long homes were listed before they sold and help you set realistic expectations for the home selling journey.

Also, examine the prices of local residences that are comparable to your own. With this housing market data, you may be better equipped than ever before to establish a competitive price for your house.

2. Conduct a Home Inspection and Appraisal

Don't wait to conduct a home inspection and appraisal. If you perform these assessments before you list your house, you can gain valuable home insights that you might struggle to obtain elsewhere.

During a home inspection, a property expert will assess your house both inside and out. Then, this property expert will provide an inspection report that you can use to prioritize assorted home repairs and upgrades.

Meanwhile, a home appraisal can help you determine the present value of your house. The appraisal will be conducted by a property expert who will examine your house, as well as review myriad data about homes in your neighborhood and the local real estate market. Next, this property expert will provide a property valuation that can help you determine how to price your residence.

3. Hire a Real Estate Agent

A real estate agent understands the challenges commonly associated with selling a house. Fortunately, this housing market professional also knows how to identify and address these challenges early in the home selling process, increasing the likelihood of a quick, profitable home sale.

Typically, a real estate agent will meet with you and learn about your home selling goals. He or she then will help you put together a strategy to sell your home quickly and maximize your earnings.

When it comes to promoting a residence to potential buyers, a real estate agent knows exactly what to do too. He or she will help you craft an engaging and informative home listing that hits the mark with the right buyers. Plus, a real estate agent will host open house events and home showings to provide buyers with plenty of opportunities to view your house.

Want to list your house? Follow the aforementioned steps, and you can boost your chances of a terrific home selling experience.


Understanding how much your home is worth is important for a number of reasons. For one, when you go to sell your home, you’ll have an idea of how much equity that you’re working with. You may need to either refinance your home, take out a loan, or line of credit. Knowing the current market value of your home can give you a good idea of your finances and what to expect. Many people believe that their home is worth more than it actually is. In reality, your home is only worth what people will actually pay for the property in a certain time frame. 


Some websites offer basic ideas of how much your home is worth. You can also use the Internet to search for comparable properties and see what has been sold, how much it has been sold for, and how much other homes that are similar to yours in the neighborhood are worth. You’ll need to be sure that the comparing properties include the same types of features as your own home in order to get a good estimate. 


Consult A Realtor


Experienced realtors in your area are great resources for helping you to determine your property’s value. Many agencies offer free market value analyses, which can help you to see where your home would fall in the current real estate market. Realtors don’t get paid unless your home sells. They can use their many resources to work with you on the sale of your home and help you to price it appropriately.


Hire An Appraiser


If you want to dig a bit deeper in the pricing of your home, you’ll need to shell out a bit of cash. You could hire a certified appraiser who will dig deep into your property to determine the value. Once you find a buyer, another appraisal will happen on the property. The buyer pays for this. If you really want a good idea of how much your home is worth, hiring an appraiser beforehand is key. Keep in mind that appraisers may come up with slightly different estimates for the same home.      


Know The Key Things That Affect Home Value


There are a few big factors that influence just how much your property is worth. While you may love your big kitchen, it goes a lot further than that. Factors that contribute to how much your property is worth include:


  • The amount of land that you have
  • The neighborhood your home is in
  • The schools your home is near
  • How many square feet your property is
  • The condition of your home
  • Any updates that have been made to the home
  • The types of appliances you have
  • Has the home ever been foreclosed on? 
  • Is your home energy efficient?


Based on all of this information, you’ll be able to get a good idea of what your home is worth. Beware of things that can cause a major financial setback on your home’s value like an urgent need for roof replacement, dated windows, or an unknown crack in the foundation. Getting an idea of what your home is worth is a great way to keep on top of your own assets whether you’re prepared to sell or just curious about numbers.




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